Employer Brand Definition

Differentiating yourself as an employer is crucial to your success in attracting new talent

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Whoever you are, you have a unique story to tell about why working for you is different.

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So, it’s vital that you don’t end up with a bland brand.

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We’ll help you put together:

• The relationship between your employer brand, and everything that makes up your overall brand – market position, strategy, vision, values

• The authentic truth about what your people value and find different about working for you

• An understanding of how your target audience currently perceives you

 

By using a robust research process, we’ll create the unique story of your organisation. We’ll show you where you’re different, and how to best convey that to the people you most want to reach.