The Biggest Interesting Question
Most frequently the question we answer is: “Can you define our Employer Value Proposition?”
That is, can you collate all the reasons someone should
want to work for us, in a way that is always:
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Distinctive
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Attractive
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Realistic
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Consistent
OR the constituent parts of that question:
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“How does our EVP compare to others?”
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“What does our target audience need and value in work?”
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“What does our target audience think working here would be like?”
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“How will people react to our messaging?”
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“How can we appeal to a more diverse audience?”
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“How do we need to adapt our EVP for different audiences?”
Other Interesting Questions
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“How engaged are our employees? And why?”
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“How effective is our internal communication?
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“How can we define our culture?”
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“How well do people understand and employ our values?”
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“What do our employees think about this project?”
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“How do different potential locations compare?”
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“Why are candidates rejecting our offer?”
As well as:
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“What do we need to know about this topic?”
And
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“Can you make sense of this for us?
Questions that are about work, people, and people’s relationships and attitudes to their work