IF you're worried that defining your EVP needs to be a long and expensive process that requires lots of time from lots of people - then there is another way. It's an Agile EVP, and it comes, faster and cheaper, but because it's based on what's already agreed, it's just as robust. Interested? Drop me a line!

I attended EB Uncut this week, the brilliant Unconference organised by EB Space (i.e. largely by the awesome Claire de Souza). There was a great range of topics to discuss, and some remarkable diversions from script, leading us all to consider our own mortality. But, you know, in a good way. Naturally, AI was a sub topic. In the in-house branding and agency roles that everyone in the room was from, the possible short-cuts and benefits that AI affords us cannot be ignored. AI double standard?...

Reviewing employers has been outsourced to AI A lot of my work involves looking at employer brands. How they show up. What they say. What candidates might reasonably believe about them. That used to be fairly manual. Careers sites, LinkedIn, employee stories, review sites, job ads, annual reports, leadership interviews, bits of corporate comms that accidentally say quite a lot about what it is like to work there. It could be tedious at times, but it kept a roof over my head. Now AI can do a...