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Uncovering Useful Answers

Expert research, using a range of methods of qualitative and quantitative research:

  • interviews – for deep, individual insight

  • surveys – usually online, to get the opinion of as many as possible

  • focus groups – in person or online, to get a balance of depth and breadth

  • desk – to see what is already known about people in or outside your organisation

  • measurement – to understand the effect of changes, and to build on recommendation

  • for each of these, tools and methods that engage participants and create the environment where they offer the greatest insight

As well as observation and insight that draws on our many years of experience, working on projects in almost all sectors.


We have dedicated survey and AI analysis partners, so that we can automate the rote, whilst maintaining human insight and interpretation.

Elle Bank, Hayfield, Derbyshire with Kinder Scout in the background

Answering your needs

Every organisation is in a different place so they need different answers to different questions.


We can work with you to define your needs and how we might answer them.

As examples of how we might operate, what we might do, what'll you'll get - and crucially, what it might cost - please check out our sample programmes.

Sample Programmes


We have two current offers:

1) We'll review your employer brand through the eyes of candidate

We'll go the places they'll go to understand what working for you might be like - and look at your key competitors too.

We'll tell you where you stand out, where you fall behind and where you can improve.

2) We'll review your existing insights to define your areas of strength
We'll look any data and listening that you already have, and draw together an holistic picture of your strengths as an employer, and where you may be missing evidence, or not delivering for candidates.


Trig point near Mellor Cross, New Mills. Kinder Low is seen in the background

Ensuring The Most Useful Answers

We work in a way that works for you:

  • Simple – we work with complex data, what we deliver is simple and clear

  • Relevant – topline findings or granular, as you need them

  • Flexible – your question and your needs are never the same as anyone else’s, we work for your needs

  • Economical – we make the most of your budget

  • Expert – we’ve got many ways to get to the most useful truth

  • Independent – we can challenge existing thinking, we can get more from your people as a third party

All of which means that:

  • We’re experienced - over 600 projects in the last 11 years, across every sector

  • We’re successful - almost every customer we’ve had has commissioned us again

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