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Interesting questions from employers demand useful answers

Employer research consultancy

We’ll tell you what your current or future employees think …. and the Reason Why


The Biggest Interesting Question

Most frequently the question we answer is: Can you define our employer brand?

That is, can you collate all the reasons someone should want to work for us, in a way that is:

  • Distinctive

  • Attractive

  • Realistic

  • Consistent


OR the constituent parts of that:

  • “How does our brand compare to others?”

  • “What does our target audience need and value in work?”

  • “What does our target audience think working here would be like?”

  • “How will people react to our messaging?”

  • “How can we appeal to a more diverse audience?”

  • “How do we need to adapt our employer brand for different audiences?”

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Other Interesting Questions

  • “How engaged are our employees? And why?”

  • “How effective is our internal communication?

  • “How can we define our culture?”

  • “How well do people understand and employ our values?”

  • “What do our employees think about this project?”

  • “How do different potential locations compare?”

  • “Why are candidates rejecting our offer?”

As well as:

  • “What do we need to know about this topic?”


  • “Can you make sense of this for us?


Questions that are about work, people, and people’s relationships and attitudes to their work

Uncovering Useful Answers

Expert research, using a range of methods of qualitative and quantitative research:

  • interviews – for deep, individual insight

  • surveys – usually online, to get the opinion of as many as possible

  • focus groups – in person or online, to get a balance of depth and breadth

  • desk – to see what is already known about people in or outside your organisation

  • measurement – to understand the effect of changes, and to build on recommendation

As well as observation and insight that draws on our many years of experience, working on projects in almost all sectors.


We have dedicated survey and AI analysis partners, so that we can automate the rote, whilst maintaining human insight and interpretation.

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Ensuring The Most Useful Answers

We work in a way that works for you:

  • Simple – we work with complex data, what we deliver is simple and clear

  • Relevant – topline findings or granular, as you need them

  • Flexible – your question and your needs are never the same as anyone else’s, we work for your needs

  • Economical – we make the most of your budget

  • Expert – we’ve got many ways to get to the most useful truth

  • Independent – we can challenge existing thinking, we can get more from your people as a third party

All of which means that:

  • We’re experienced - over 600 projects in the last 11 years, across every sector

  • We’re successful - almost every customer we’ve had has commissioned us again

Get in Touch

We are always happy to discuss any project at any time. Get in touch!

Sam Monteath

07949 970250

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New Mills, High Peak, Derbyshire

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