A problem with Traditional EVPs Your EVP should be what sets you apart from your competitors. It’s the reality of what you are, placed in terms that your audience will respond to, expressed in a way that your competitors are not. It needs to be pretty bold. However… EVPs often fail to deliver. Not due to a lack of effort or engagement, but because the process takes you down a path of insight/scrutinise/launch. That scrutiny in traditional EVP - an “all-up testing” approach -

For a lot of my working career, speed has been the priority. There’s been a need to react, to deliver, to make sure this lands in Q2, to make sure the invoice is sent this month. All of those remain valid priorities. But when everything you do must be done at pace, it drives a certain set of behaviours. The measure – how quick the work is completed – becomes a target. Once the target is set, that’s the priority. Quality, completeness of considerations, stretching beyond the s

Too often, EVP is mistaken for a branding exercise — a catchy phrase or a benefits list. But when done right, it’s far more powerful: a strategic tool that helps solve people problems before they become business problems. Whether you’re an instinctive advocate or a sceptic, it’s time to reframe EVP as the engine of organisational performance. Finding the Value For some, an Employer Value Proposition, their EVP,  is a very natural concept. It’s instinctively what they would do

When careers are longer, progression is less linear, and certainty is increasingly elusive, aspiration isn’t a luxury in your EVP, it’s a...

Piecing it together, all over the world Global employer brands often aim for consistency—but in a world of cultural nuance, shifting...

Enyclopedia Data is everywhere. Anyone can gather insights. Knowledge has been democratised. And let me be clear, all of those go into...

Agile EVP process I found the EB Space EB Uncut Unconference really refreshing and inspiring. There was a lot of honesty in the room, and...

Does a change in langue equal less ambition? Language evolves. Take the word “terrific”. It’s meaning has changed from “inspiring...

How EVPs have tended to be created A traditional Employer Value Proposition (EVP) has been built on the premise that it will last,...

I started thinking about agile EVPs, because I started to become a bit frustrated with some of the messaging and ideas I was hearing...

This stuck with me from working on an EVP for a central Government department. They had early entrants into the workplace, and they...

First of all, a little on why I care about employee engagement. Above all, it’s because it’s the best way to constantly refine your...

State of Society You don’t come here for politics, and I’m not going to give my politics to you. But the current state of society is...

New year is a time for reflection isn’t it? I’ve reflected a long way back! One of the things I did when I first started Reason Why in...

They couldn’t afford to not get this right. The results were positive, but confusing. Testing your employer branding is crucial,...

It can be hard to make a claim for the full worth of an EVP. A panel discussion I watched from EB Stars (link at the bottom) put it...

We've all experienced that feeling - you start a new job excited, but a few months in, the thrill is gone. The company culture isn't what...

We get it - in today's competitive talent market, it's harder than ever to attract and retain top performers. You pour resources into...

...and why that is hard to find! My post about EVPs not being a strapline generated more interest than I’ve had for a while, so I thought...