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sam19977
Apr 10 min read
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An Agile EVP can allow you to stand out
How EVPs have tended to be created A traditional Employer Value Proposition (EVP) has been built on the premise that it will last,...
sam19977
Apr 15 min read
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Why Agile EVPs?
I started thinking about agile EVPs, because I started to become a bit frustrated with some of the messaging and ideas I was hearing...
sam19977
Mar 145 min read
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Agile EVP: 95% Right ... and not wrong
This stuck with me from working on an EVP for a central Government department. They had early entrants into the workplace, and they...
sam19977
Mar 71 min read
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How do you improve employee engagement?
First of all, a little on why I care about employee engagement. Above all, it’s because it’s the best way to constantly refine your...
sam19977
Feb 285 min read
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Why DEI comes under attack - and what you can do about it
State of Society You don’t come here for politics, and I’m not going to give my politics to you. But the current state of society is...
sam19977
Jan 316 min read
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Reflection - on EVP, culture, brand and comms
New year is a time for reflection isn’t it? I’ve reflected a long way back! One of the things I did when I first started Reason Why in...
sam19977
Jan 175 min read
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Testing your employer brand with your target audience
They couldn’t afford to not get this right. The results were positive, but confusing. Testing your employer branding is crucial,...
sam19977
Dec 16, 20242 min read
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What is an EVP and why is it important?
It can be hard to make a claim for the full worth of an EVP. A panel discussion I watched from EB Stars (link at the bottom) put it...
sam19977
Dec 13, 20245 min read
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How to Build an Irresistible Employer Brand That Attracts (and Keeps) Top Talent
We've all experienced that feeling - you start a new job excited, but a few months in, the thrill is gone. The company culture isn't what...
sam19977
Dec 11, 20242 min read
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Is your team struggling with high turnover and low engagement?
We get it - in today's competitive talent market, it's harder than ever to attract and retain top performers. You pour resources into...
sam19977
Dec 5, 20241 min read
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Employer value proposition example
...and why that is hard to find! My post about EVPs not being a strapline generated more interest than I’ve had for a while, so I thought...
sam19977
Nov 29, 20244 min read
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Measuring the effectiveness of change and change communication
Organisations make a lot of change. Not all of it is successful change. You’ll have read many times that the failure rate is 70%. (Got a...
sam19977
Nov 15, 20245 min read
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Is a Model Approach the Right Fit for Your Employer Value Proposition (EVP)?
Over the years, I've crafted countless EVPs, each one unique and tailored to its specific context. Recently, though, I've found myself...
sam19977
Nov 1, 20245 min read
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How to drive employee engagement: Accuracy of understanding
Last time I talked about the mis-application of engagement survey results. Specifically, if you treat them as a target rather than a...
sam19977
Oct 18, 20246 min read
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How to drive employee engagement: When a measure becomes a target, it ceases to be a good measure
This is Goodhart’s Law. We see this all the time in our everyday life.  Probably the most obvious example to us all is in the world of...
sam19977
Oct 4, 20247 min read
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Employer branding metrics – are you changing candidates’ perceptions?
Getting an external view of how you are perceived as an employer. It's generally the hardest, and most expensive, part of your insight or...
sam19977
Sep 20, 20246 min read
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How to measure employer branding
When employers activate their employer brand, they need to know the impact they are having. Not in terms of vanity metrics in terms of...
sam19977
Sep 5, 20247 min read
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Joy at Work - Ensuring Quality Research
I’ve set out to discover if Joy at Work is important To do so I’ve cashed in 500 quid of YouGov credit to reach a nationally...
sam19977
Jul 19, 20245 min read
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Bridging the Gap - Measure Communications Effectiveness
The Problem with Measurement Effective measurement continues to be an issue – it continues to be a topic of conversation among employer...
sam19977
Jul 5, 20245 min read
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