They couldn’t afford to not get this right. The results were positive, but confusing. Testing your employer branding is crucial,...

It can be hard to make a claim for the full worth of an EVP. A panel discussion I watched from EB Stars (link at the bottom) put it...

We've all experienced that feeling - you start a new job excited, but a few months in, the thrill is gone. The company culture isn't what...

We get it - in today's competitive talent market, it's harder than ever to attract and retain top performers. You pour resources into...

...and why that is hard to find! My post about EVPs not being a strapline generated more interest than I’ve had for a while, so I thought...

Organisations make a lot of change. Not all of it is successful change. You’ll have read many times that the failure rate is 70%. (Got a...

Over the years, I've crafted countless EVPs, each one unique and tailored to its specific context. Recently, though, I've found myself...

Last time I talked about the mis-application of engagement survey results. Specifically, if you treat them as a target rather than a...

This is Goodhart’s Law. We see this all the time in our everyday life.   Probably the most obvious example to us all is in the world of...

Getting an external view of how you are perceived as an employer. It's generally the hardest, and most expensive, part of your insight or...

When employers activate their employer brand, they need to know the impact they are having. Not in terms of vanity metrics in terms of...

I’ve set out to discover if Joy at Work is important To do so I’ve cashed in 500 quid of YouGov credit to reach a nationally...

The Problem with Measurement Effective measurement continues to be an issue – it continues to be a topic of conversation among employer...

Purpose – with your organisation Recently I conducted a review of the evidence around purpose at work, and whether it has become more...

How to get the value, without the wait. An EVP has more value than you think EVPs are very often thought of as a way to enhance your...

You want to listen to your employees, perhaps to improve employee engagement, perhaps to develop your EVP, perhaps to stimulate ideas for...

By ensuring you understand the problem you need to solve How to develop your employer value proposition: Before you get to the research…...

This was perhaps the single most insightful and useful research comments I've ever had. The task: A company proposes to close staff...

“Acacia Avenue? Yeah, mate. You wanna take the first right, go about 100 yards then …” Save your breath. They’re nodding. They’re saying...

I was recently involved in a tendering process which was hard to respond to, because the need wasn’t clear. They were looking for support...