Piecing it together, all over the world Global employer brands often aim for consistency—but in a world of cultural nuance, shifting...

Enyclopedia Data is everywhere. Anyone can gather insights. Knowledge has been democratised. And let me be clear, all of those go into...

Agile EVP process I found the EB Space EB Uncut Unconference really refreshing and inspiring. There was a lot of honesty in the room, and...

Does a change in langue equal less ambition? Language evolves. Take the word “terrific”. It’s meaning has changed from “inspiring...

How EVPs have tended to be created A traditional Employer Value Proposition (EVP) has been built on the premise that it will last,...

I started thinking about agile EVPs, because I started to become a bit frustrated with some of the messaging and ideas I was hearing...

This stuck with me from working on an EVP for a central Government department. They had early entrants into the workplace, and they...

First of all, a little on why I care about employee engagement. Above all, it’s because it’s the best way to constantly refine your...

State of Society You don’t come here for politics, and I’m not going to give my politics to you. But the current state of society is...

New year is a time for reflection isn’t it? I’ve reflected a long way back! One of the things I did when I first started Reason Why in...

They couldn’t afford to not get this right. The results were positive, but confusing. Testing your employer branding is crucial,...

It can be hard to make a claim for the full worth of an EVP. A panel discussion I watched from EB Stars (link at the bottom) put it...

We've all experienced that feeling - you start a new job excited, but a few months in, the thrill is gone. The company culture isn't what...

We get it - in today's competitive talent market, it's harder than ever to attract and retain top performers. You pour resources into...

...and why that is hard to find! My post about EVPs not being a strapline generated more interest than I’ve had for a while, so I thought...

Organisations make a lot of change. Not all of it is successful change. You’ll have read many times that the failure rate is 70%. (Got a...

Over the years, I've crafted countless EVPs, each one unique and tailored to its specific context. Recently, though, I've found myself...

Last time I talked about the mis-application of engagement survey results. Specifically, if you treat them as a target rather than a...

This is Goodhart’s Law. We see this all the time in our everyday life.   Probably the most obvious example to us all is in the world of...