The Reason Why People Choose You
I shape clear, research-led EVPs that cut through the noise, helping you stand out, hire smarter, and build loyalty from day one.
I help you attract, engage, retain.
Struggling to attract and keep the right people?
Recruiting top talent is tough. Keeping them engaged is even harder. When your employer brand doesn’t cut through – or when the experience at work doesn’t match what you promise – you lose great people, waste money, and hold back growth.
That’s where I can help.
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I specialise in researching, defining and refining your employer value proposition (EVP) – your Reason Why. By uncovering what employees and candidates really need and value, I help you:
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Stand out in a crowded market
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Attract the right talent faster
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Exceed employee expectations
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Strengthen retention and engagement
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Align people’s success with your organisation’s success
What I bring
I know what it’s like to feel disengaged at work – when skills are overlooked, voices aren’t heard, and the job just isn’t satisfying. That experience is why I set up Reason Why: to make work better, for both organisations and the people who power them.
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How I do it
Research-led insights – uncovering what matters most to your people and potential hires
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Clear EVP strategy – defining the messages and experiences that inspire people to join and stay
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Practical improvements – enhancing recruitment, employee experience, and internal communications
I make sure the Challenge, Excitement, Interest, Community, Opportunity and Joy in your organisation are visible and tangible – inside and outside – so the right people can see this is a place where they’ll thrive.
Because when employees and candidates have a strong Reason Why to choose you, your organisation thrives too.