What is EVP? The "Voice of Reason"

AI tools are shaping how candidates understand employers, often from thin data and category language. EVP specificity matters more than ever. What you will find in this piece: a first-hand account of how AI tools summarise employers, why they tend to produce the same flattering, category-generic portrait regardless of the actual source material, and what that means if your employer brand relies on being distinctively you. Why it matters now: candidates are increasingly resear