Your EVP is powerless, and your words mean nothing
You’ve wasted everyone’s time running that research process
You spent all that money, and what do you have to show for it?
Too many EVP projects end up here: a sound process, but without a path forward.
They aren’t able to make the transition to employer brand management.
But what stops this transition?
Is it too big a task, when the BAU still needs doing?
Or is it a case that TA professionals just don’t have the marketing skills to make the leap?
Share your thoughts below – and let us know your experiences