Research Privacy Policy

1. What Data We Collect in Research

Depending on the survey, we may collect:

• Demographic data

• Employment-related information

• Opinions, experiences or feedback

• Optional contact details (if you consent)

2. How We Use Research Data

We use research data to:

• Produce aggregated insights and reports

• Understand trends

• Improve our services

• Support consortium activities

Data is anonymised wherever possible. Identifiable data is only used where strictly necessary and with a clear lawful basis (typically consent or legitimate interests).

3. Lawful Basis

Surveys generally rely on:

• Consent, where identifiable data is submitted voluntarily

• Legitimate interests, for anonymised analysis

• Contract, if research is part of a service agreement

These bases are aligned with your internal GDPR commitments .

4. Data Sharing

We may share anonymised results with clients, partners or consortium members. Identifiable data is never shared without explicit consent.

5. Retention and Security

Data is stored securely and retained only as long as required for the research purpose, following your data minimisation and archiving principles .

6. Your Rights

Participants can request access, correction or deletion of their data.
Contact: sam@reasonwhy.uk