Best personas for internal communications
- sam19977
- Feb 1, 2024
- 1 min read
Things I don’t buy into: Demographically-led personas. We ARE all individuals, but I don’t think that’s where the differences lie.
Things I do buy into: Attitude or need-led personas. A far more effective way to segment and communicate with your people.
Have though thought about personas for employer comms? Or when was the last time you revised yours?
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