Best personas for internal communications

Feb 1, 20241 min read

Things I don’t buy into: Demographically-led personas. We ARE all individuals, but I don’t think that’s where the differences lie.

Things I do buy into: Attitude or need-led personas. A far more effective way to segment and communicate with your people.

Have though thought about personas for employer comms? Or when was the last time you revised yours?

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