top of page

Best personas for internal communications

Things I don’t buy into: Demographically-led personas. We ARE all individuals, but I don’t think that’s where the differences lie.



Things I do buy into: Attitude or need-led personas. A far more effective way to segment and communicate with your people.



Have though thought about personas for employer comms? Or when was the last time you revised yours?


 


3 views0 comments

Recent Posts

See All

Purpose at Work

Purpose – with your organisation Recently I conducted a review of the evidence around purpose at work, and whether it has become more important. My research found that having organisational purpose is

Working towards EVP, in a more agile way

How to get the value, without the wait. An EVP has more value than you think EVPs are very often thought of as a way to enhance your recruitment marketing. That is, it will help to elevate your job ad

Comments


bottom of page