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Best personas for internal communications

Things I don’t buy into: Demographically-led personas. We ARE all individuals, but I don’t think that’s where the differences lie.



Things I do buy into: Attitude or need-led personas. A far more effective way to segment and communicate with your people.



Have though thought about personas for employer comms? Or when was the last time you revised yours?


 


 
 
 

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Research-led strategy to define or refine employer value proposition. Enhancing recruitment, employee experience and internal communications

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