Thinking about developing your own EVP?
Here are some of the pros and cons.
💰 Cost: None! (But then, we could do our own hairdressing as well, we tend to opt for a professional)
⏳ Time: A good chunk. Seeing as it’s probably your first rodeo, a lot of that time is going to be spent becoming a subject matter expert. It’s fabulous CPD, you just might not have that time.
👂Other Staff Involvement: You will need lots of views, and how much is in your gift. Given that you haven’t done this often/at all, you’ll need to involve more people to ensure you’re truly reflecting how people feel.
🎯 Usefulness: Objectivity is the GPS of EVP creation. If you go DIY, you're navigating without it, and that can lead to many dead-ends.
I heard a great phrase yesterday: It's like reading a label from inside the jar. There’s a real risk that you won’t get to the most distinctive, attractive, realistic or consistent expression of who you are.
What have I missed? What else is stopping or enabling people from creating their own EVPs?