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If your EVP is a narrative, then what kind of structure is it going to have?



Funnily enough, very often that of a narrative.


·        Exposition – this is who we are, what we do and how we do it


·        Challenge – which is great, but we’re also having trouble innovating, growing, becoming more diverse etc


·        Climax – why is why we need you and your skills, experience, attitude etc


·        Resolution – and this is how you’ll feel and be rewarded for bringing those to us, and helping us do what we do and how we do it better.


There’s a natural flow, and circularity to the narrative.


You can present it in funky ways, you can pull apart some elements of this and reconnect them in a different order


But fundamentally, you need to tell a version of this tale, or you’re not telling the whole story.


Or am I missing something critical?


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