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Step back, think again, tone it down
My work is important, but it's not everything. Our purpose drives us, yet it doesn't define us. Your EVP is vital, and it isn't. As I...
sam19977
Dec 12, 20231 min read
What's the real cost of creating your EVP?
Thinking about developing your own EVP? Here are some of the pros and cons. 💰 Cost: None! (But then, we could do our own hairdressing as...
sam19977
Dec 7, 20231 min read


The employee lifecycle is disconnected from reality.
This one from CIPHR is a better one. Stages 1-4 to get you in the door, stages 9-11 which take you out again. It at least has stages...
sam19977
Dec 7, 20231 min read
# 5 Bold Reasons to Ditch Research in Employee Communications
1. Intuitive Insight: Forget research! You're already an empathetic mind-reader, tuned in to your audience's every career desire, what...
sam19977
Dec 6, 20231 min read
EVP: The main thing remains the main thing.
If you’ve created your EVP well, it’ll need to reflect your organisational brand, your culture and purpose. It’s likely too you have a...
sam19977
Dec 6, 20231 min read


Employment as social good
I wrote the below in April 2020. Tell me I'm wrong, but I don't think we achieved the social re-set we could have done. "My hope - once...
sam19977
Oct 25, 20231 min read
Purpose at Work – More Important than Ever?
Recent discussions have prompted me to look into whether purpose at work is increasingly important. The question is: Is more purposeful /...
sam19977
Oct 18, 20238 min read


Employee Engagement and The Future of Work
Problem: In a world of increasing demands, managing complexity and maintaining employee engagement is challenging. Solution: Embrace...
sam19977
Oct 16, 20232 min read
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