Getting an external view of how you are perceived as an employer. It's generally the hardest, and most expensive, part of your insight or...

When employers activate their employer brand, they need to know the impact they are having. Not in terms of vanity metrics in terms of...

I’ve set out to discover if Joy at Work is important To do so I’ve cashed in 500 quid of YouGov credit to reach a nationally...

The Problem with Measurement Effective measurement continues to be an issue – it continues to be a topic of conversation among employer...

Purpose – with your organisation Recently I conducted a review of the evidence around purpose at work, and whether it has become more...

How to get the value, without the wait. An EVP has more value than you think EVPs are very often thought of as a way to enhance your...

You want to listen to your employees, perhaps to improve employee engagement, perhaps to develop your EVP, perhaps to stimulate ideas for...

By ensuring you understand the problem you need to solve How to develop your employer value proposition: Before you get to the research…...

This was perhaps the single most insightful and useful research comments I've ever had. The task: A company proposes to close staff...

“Acacia Avenue? Yeah, mate. You wanna take the first right, go about 100 yards then …” Save your breath. They’re nodding. They’re saying...

I was recently involved in a tendering process which was hard to respond to, because the need wasn’t clear. They were looking for support...

Creating Your EVP Step 1: Gather Diverse Perspectives You want to hear from lots of people. Some of that may already be captured in...

In just 90 seconds: what employer branding is, and what it isn't, and the power it can have when done well.

Your EVP is powerless, and your words mean nothing You’ve wasted everyone’s time running that research process You spent all that money,...

Remember, no-one has ever turned to their boss and asked to be more engaged. What we’re really measuring are the conditions to be...

Funnily enough, very often that of a narrative. ·        Exposition – this is who we are, what we do and how we do it ·        Challenge...

20h • I'd always urge you to be as cautious of those that say you need to regularly refresh your EVP as those that say the process of...

And therefore – by extension – how to improve #internalcommunications too. A couple of important points to set the scene. Firstly,...

What is an employer value proposition? The problem with defining meaning I’ve said before that I’m not the world’s biggest proponent of...

Let’s take a discovery interview, if I ask “why do you work here?”, I know we’re going to cover the non-negotiables: the pay, location,...