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How to measure internal communications
And therefore – by extension – how to improve #internalcommunications too. A couple of important points to set the scene. Firstly,...
sam19977
Mar 27, 20248 min read
Employer value proposition definition
What is an employer value proposition? The problem with defining meaning I’ve said before that I’m not the world’s biggest proponent of...
sam19977
Mar 14, 20248 min read


It’s the light in the eyes, that’s why I love what I do.
Let’s take a discovery interview, if I ask “why do you work here?”, I know we’re going to cover the non-negotiables: the pay, location,...
sam19977
Mar 7, 20241 min read
How to create an employer value proposition
Seven steps to creating your EVP Creating an Employee Value Proposition (EVP) is far more than a replay of purpose, a description of...
sam19977
Feb 26, 20242 min read
Assessing Communication - Your Tool for Better Performance
If you need to understand how effective your communication is, I can help. If communication isn't effective in an organisation, then - by...
sam19977
Feb 15, 20241 min read
Understanding Engagenment - Your tool for better retention
If you need to understand how engaged your employees are, and how to build that engagement, I can help. I'll design a program of...
sam19977
Feb 15, 20242 min read
Employer Value Proposition - your tool for better attraction
If you need to attract candidates better, I can help. I'll design a program of listening that identifies: · What's great about...
sam19977
Feb 15, 20241 min read
Why bring in an outsider to audit your internal communications?
Auditing your internal communications? An external eye comes at a cost, and you’re the expert, so do you really need them? A consultant...
sam19977
Feb 1, 20241 min read
Best personas for internal communications
Things I don’t buy into: Demographically-led personas. We ARE all individuals, but I don’t think that’s where the differences lie. Things...
sam19977
Feb 1, 20241 min read
Can you reverse engineer your EVP?
When you review an employer’s brand presence, you should be able to reverse engineer their EVP. Even as a casual observer (like, say, a...
sam19977
Feb 1, 20241 min read
Producing Your Employer Value Proposition
If you need to attract candidates better, I can help. I'll design a program of listening that identifies: · What's great about...
sam19977
Feb 1, 20241 min read
The value of a consultant
Oooof, my pride has taken a bit of a beating in the past week. I seem to keep reading kick-the-consultant posts. And I get it. We swan...
sam19977
Jan 10, 20241 min read


sam19977
Jan 10, 20240 min read


“To what extent do you agree that local buses that abandon vulnerable old ladies in isolated locations is acceptable?”
A staggering 99.8% of constituents believe local buses services are currently unacceptable... We can all recognise a leading question...
sam19977
Jan 3, 20242 min read
I know, but I don't ... what IS an EVP?
What is an EVP? Simple question, often mis-answered. If it weren't, we wouldn't still hear the question.... More employers are interested...
sam19977
Dec 19, 20232 min read
Research as Romance: A Delicate Dance of Inquiry
In the realm of research, much like romance, the approach we choose can significantly influence the outcome. Too often, I've observed a...
sam19977
Dec 12, 20232 min read
Step back, think again, tone it down
My work is important, but it's not everything. Our purpose drives us, yet it doesn't define us. Your EVP is vital, and it isn't. As I...
sam19977
Dec 12, 20231 min read
What's the real cost of creating your EVP?
Thinking about developing your own EVP? Here are some of the pros and cons. 💰 Cost: None! (But then, we could do our own hairdressing as...
sam19977
Dec 7, 20231 min read


The employee lifecycle is disconnected from reality.
This one from CIPHR is a better one. Stages 1-4 to get you in the door, stages 9-11 which take you out again. It at least has stages...
sam19977
Dec 7, 20231 min read
# 5 Bold Reasons to Ditch Research in Employee Communications
1. Intuitive Insight: Forget research! You're already an empathetic mind-reader, tuned in to your audience's every career desire, what...
sam19977
Dec 6, 20231 min read
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